HTML5 Dynamic Banners & DoubleClick Ads

“dynamic elements of your ad, such as call-to-action (CTA) text, exit URLs, images, and more, either manually or programmatically based on targeting rules that you define.”

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– Rich Media
– Responsive HTML5
– Parallax effect
– Panoramic effects
– iPad/Tablet sensor tilt effect

responsive-banner-750x309

HTML5 Banner Sizes

90px “banner”
button 1 (120 x 90)
leaderboard (728 x 90)

250px “medium rectangle”
vertical banner (120 x 240)
square pop-up (250 x 250)
medium rectangle (300 x 250)

600px “skyscraper”

skyscraper (120 x 600)
wide skyscraper (240 x 600)
half-page ad (300 x 600)

Google Web Designer (beta).

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Refs:
http://www.adweek.com/socialtimes/google-dynamic-html5-mobile-banners-ads-turned-on-get-ready-to-interact-with-mobile-ads/81357
http://hub.bannerflow.com/h/i/127726733-how-to-build-responsive-banner-ads-with-html5
https://support.google.com/richmedia/answer/2691686?hl=en
https://support.google.com/richmedia/answer/2672542?hl=en
https://www.richmediagallery.com/
https://www.richmediagallery.com/resources/html5-toolkit#h5ToolkitPath:%2Fhtml5%2Ftoolkit~
https://html5-toolkit.appspot.com/#/html5/toolkit/google-web-designer
https://www.google.com/webdesigner/

Sam Deering is a web developer from England (currently living in Australia). In his spare time he enjoys coding, playing chess, reading and investing.

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